resume

Renate E. Kammersgard
408.509.0434
kammersgardconsult@sbcglobal.net
www.kammersgardconsulting.com

Summary of Qualifications
More than 20 years driving the strategy, development, and implementation of internal,
external and executive level communication plans, deliverables and activities.   Experience
with large-scale management of change oriented communications to promote on-going
key stakeholder understanding, engagement, and commitment.   Extensive experience in
executive communications support including thought leadership platform development,
messaging strategy, and presentation design. Investor, Public, and Analyst Relations, as
well as Sales, Marketing, Channel, Employee, Human Resource, and Corporate
Communications experience. Graduate degree in marketing, bachelors in
communications.

Customer Satisfaction Belief
I believe long-term customer satisfaction can only be achieved through developing strong,
collaborative relationships where respect, communication and competence are
continuously made a priority.

Professional Experience
Blue Sky Consulting and Red Oak Technologies, San Jose, CA                   1/08-12/08
Communications Consultant, Talent@Cisco, Human Resources, Cisco

Responsible for managing and developing communication strategy, as well as
planning and execution for Talent@Cisco initiatives and launches. Established
and provided Operations Management for communications team. Projects
included creation of executive communications, developing web site strategy and
related content, as well as messaging and positioning work for the newly formed
organization.

Intuit, Mountain View, CA 6/07-12/07
Communications Consultant

Responsible for managing and developing all internal communication
deliverables to provide updates, secure on-going employee team engagement,
and cross-company executive support for PCI Merchant Compliance Program.

Spherion Pacific Work LLC, Roseville, CA 3/05-12/07
Communications Consultant, Hewlett-Packard Americas Customer Operations

Developed internal communication strategies, tactical plans and deliverables to
promote on-going employee engagement.
Created customer and channel communications to improve customer satisfaction
and TCE scores.

ICON Professional Services, Mountain View, CA 12/04-2/07
Communications Consultant, Intuit Corporate Communications 1/07-2/07

Developed communication deliverables to inform and engage employees joining
Intuit as part of acquisition strategy.

Communications Consultant, Intuit Corporate Communications 9/06-11/06

Developed internal communication strategy, tactical plan and deliverables to
facilitate call center workforce reduction initiative.

Communications Consultant, Intuit Information Technology 12/04-6/05

Developed internal communication strategies, tactical plans, and deliverables for
newly created functional organization.
Partnered with CIO, IIT senior leadership team, Process Excellence, HR and
Finance to develop communication strategy, messaging and plans to implement
management of change activities for the organization.
Managed strategy, development, content and implementation of team events
including all hands meetings, internal web broadcasts, and leader chats.

Queen of Apostles School, San Jose, CA 6/03–9/07
Public Relations and Marketing Director, Parent Advisory Board

Managed public relations, advertising and marketing for parish school.
Developed strategic plan, messaging and content for marketing activities and
target publications.
Assisted with development, editing and writing of school’s accreditation report.

Hewlett-Packard Company, Palo Alto, CA 6/92–5/03
Director of Communications, Merger Integration & Operational Effectiveness 9/01–5/03
Direct report to Executive Vice President, Merger Integration & Operational Effectiveness

Pre- and post merger managed worldwide extended team responsible for creating
executive, external and internal communications highlighting on-going merger
integration activities and accomplishments for the HP-Compaq merger which
created an $80 billion company with 150,000 employees operating in more than
170 countries.
As a member of merger integration team, provided “Merger Communications
Quarterback Role” for HP-Compaq executive and senior management through
partnership with corporate legal, security analyst, cross-company, and cross-
functional communication teams for messaging consistency, timing, and
execution of plans and deliverables.
Successfully completed HP LEAD Program designed to educate and empower
high potential employees for a future role in senior management.

Marketing Operations Manager, HP Solutions Organization 5/01–8/01
Direct report to General Manager, HP Solutions Organization

Managed team responsible for public relations, executive, and internal
communications.
Developed plans and deliverables to communicate vision, strategy, objectives, and
organizational design with the goal of engaging employees and positively
influencing external stake holders.
Partnered with cross-company communication teams for external marketing
communication efforts.

Senior Division Director Marketing and Communications, E-Services Solutions
Organization 1/00–4/01
Direct report to President, E-Services Solutions Organization

Managed team responsible for partner marketing programs, internal
communications, public relations, and executive communications.
Partnered with cross-company communication teams for industry analyst
programs.
Managed worldwide partner marketing including strategic planning, consulting,
messaging, co-marketing relationships, and multi-million dollar, multi-year co-
marketing budgets.
Developed and built co-marketing program to achieve mutual HP and partner
goals and objectives.
Teamed with strategic alliance partners to develop innovative co-marketing
programs and leverage existing HP and partner activities to announce, promote,
and market our alliance and co-branded offerings.
Collaborated with cross-HP resources including regional marketing centers for
program implementation.
Nominated and selected to participate in HP’s LEAD 2001 Program for high
potential employees.

Brand Strategy and Communications Program Manager, Business Computer
Organization 6/99-12/99

Managed executive communications including content development, research, and
speaker support.
Managed development, public relations and marketing for HP executive authored
book “From .com to .profit”.

Public and Industry Consultant Relations Program Manager, Enterprise Systems and
Solutions 11/97-5/99

Created and managed worldwide group-level PR/ICR messaging including
development and review of plans, collateral, and communiqués for impact,
consistency, and leverage opportunities.
Collaborated with division and regional teams in designing and implementing
press and analyst activities.
Developed, implemented, and managed programs to increase PR/ICR efficiency
and effectiveness.
Managed PR agency activities including speaker's bureau, market maker’s
program, and daily news service.

Channel Communications Program Manager, Enterprise Systems Division 6/95-10/97

Managed key initiatives including strategic planning, budget, and implementation
of division’s “Submit Once...Publish Many” Program; Three-Tier Information Model;
Lotus Notes Environment; InfoWorks Implementation; Intranet Communications;
and Field Research Programs.
Managed the development of worldwide channel collateral and sales tools
including budget, content, creative treatment, and processes.
Managed multiple supplier relationships, selectively outsourcing non-value add
tasks.
Increased international experience through six-month assignment in the European
Marketing Center.
Managed division’s participation in Commercial Parallel Processing Conference
for 1995 and 1996.
Received 1996 Staff Excellence Award from Gartner Group and CMP Publications.

Information Technology Engineer, Computer Systems Operations 6/92-5/95

Responsible for evaluating, designing, implementing, and communicating
business solutions, infrastructure architectures, and processes which utilize
Microsoft Windows NT, Windows '95, PC COE, and other emerging technologies.
Provided consulting, support, and project management, as well as technical and
business leadership leveraging multi-platform technologies and cross-functional
teams.
Provided project management, consulting, and application support to the
Cupertino Site IT customer base for client/server/network technologies
Responsible for analyzing, understanding, and developing customer-focused IT
solutions and processes for increasing productivity while decreasing expenditures.
As IT Project Manager, successfully coordinated implementation of common PC
operating environment to over 2000 customers on Cupertino site in one year.
Developed billing models, technician installation and support processes, server
licensing strategy, testing program, LM/X account standards, training program, as
well as all policy and process documentation. Teamed with regional IT, corporate
teams, and UNIX and PC Support groups to effectively and efficiently manage roll-
out and related communication activities.
Managed site-wide project to establish Microsoft Maintenance Agreement saving
customers thousands of dollars on software purchases. Teamed with customers,
vendor representatives from Software House, Microsoft, Site Purchasing, and other
on-site PC support groups.

International Business Machines, Eugene, OR
Marketing Sales Assistant 6/91-5/92

Provided project management, consulting, and support for IBM marketing
representatives, as well as area small business owners.
Managed Application Solution Marketing Program including coordinating
seminars, developing marketing communication plans and materials, providing
hardware and software recommendations, and conducting market research.
Managed Small Business Marketing Program acting as liaison between IBM
marketing representatives, small business owners, and third party hardware and
software resellers.

Underwriters Laboratories, Santa Clara, CA
Engineering Assistant 6/86-8/89

Provided project management, consulting, and technical support for UL engineers,
technicians, and customers.
Managed projects for new and modified product investigations, including direct
customer communication.
Managed multi-department training program.
Developed project cost estimates, detailed technical reports, and safety testing
programs.

Education
University of Oregon Graduate School of Management - Eugene, OR                    1990-1992
M.B.A. - Emphasis in Marketing and International Business.
Named repeatedly to Dean's List.

Oregon State University - Corvallis, OR                                                                         1982-1986
B.S. - Speech Communication. Graduated with academic honors.

Professional Affiliations
Silicon Valley Chapter, International Assoc. of Business Communicators        7/05-present
Vice President of Membership                                                                                        12/05-7/08
Web Director and Editor                                                                                                    7/05-11/05

Personal Interests
When not working, I enjoy kickboxing, scrapbooking, supporting my children's extra-
curricular activities, volunteering, and traveling with my friends and family.

References Available Upon Request

Kammersgard Consulting
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